How to bring back your AdWords Quality Score if one of your optimization changes caused it to drop?
Before proceeding to understand the process of bringing back Quality Score, we need to understand what is Quality Score and why is it so important What is Quality Score? Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your Cost Per Click …
How to increase your AdWords Quality Score?
Marketers are stressing a lot on Quality Scores. Why and what is purpose of Quality Score? Quality Score ranging from 1 to 10 is a parameter to show how competitive your Ads are in marketplace. It is a grading system used by Google to determine whether your ad is eligible to be shown in the …
Improve Adwords Quality Score by improving landing page experience
Improve Adwords Quality Score by improving landing page experience A lesser known fact is that landing pages do not contribute much for high Quality Scores but they contribute negatively a lot for Low Quality Scores. A high quality score shall help in reducing your cost of acquisition and increase your market share, volume and profitability. …